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Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure...
Known for its collection of business software, the company is now adding a voice/text conversational interface and a for-hire backend to its CRM. Source - Read More: martechtoday.com
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How small businesses can successfully manage customer relationships #CRM
It’s important to avoid duplicated phone calls and to keep client details in order Source - Read More: www.theguardian.com From small to large businesses a CRM can help to make happy clients and your...
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Combining Social Media with CRM for Even Better Engagement
Customer relationship management is essential for any company. Fortunately, these days, social media has made it easier than ever before. However, this only holds true if you’re using it the right...
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How Marketing and Customer Service Approach Customer Engagement #Infographic
Marketing may be in charge of social media for a company, but customer service teams are the kings of customer engagement, according to the following Sentiment infographic. So, how do marketing teams...
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Which Publications Have the Most Social Traction? #Infographics
Not all social media interaction is created equal. Creative agency Fractl teamed up with BuzzStream, a provider of social media CRM tools, to dig into which digital publications have the most traction...
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2015 Customer Community & CRM Predictions from Analysts and Influencers
The new year has begun, and the cobwebs of the holiday season have finally been shaken off. Already there have been an almost overwhelming number of predictions about what businesses should expect in...
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Social Media and CRM to Further Expand in 2015
On a daily basis or perhaps every hour for any given day people are carrying out online activity via the social networking platforms. It is now used by individuals, institutions, organizations,...
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The Future Of Email Has Arrived With Open-Time Personalization
As an industry, we’ve been talking about dynamic content for a long time – and a next-generation level of dynamic content called open-time personalization is making the seemingly impossible,...
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32 Inspiring B2B digital marketing case studies
First, a few depressing facts: 86 percent of B2B companies say they are doing content marketingJust 38 percent say it is effective21 perecnt are able to track a return on investment (ROI) (source:...
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Content Marketing: The Metrics that Matter
For too long content marketers have relied on ‘soft’ vanity metrics to prove the efficacy of their efforts. This is particularly the case in consumer marketing, where content marketing campaigns are...
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